Projects & Clients
We are committed to not only supporting, but also inspiring and empowering our customers. We believe in the power of strategic thinking and creative design to create unique and meaningful brand experiences.
Our specialization in premium and luxury brands is a conscious decision that is deeply rooted in our beliefs and corporate philosophy. We believe that true quality and exclusivity go beyond short-term trends and create lasting value.
Creative directing and visual development of a Zurich fashion brand:
Timeless elegance meets modernity:
A successful launch, inspired by the icons of the 60s.
The aim of our collaboration with Jakob Simon Zurich was to enable the successful launch of this unique fashion brand and to develop a qualitative, high-quality collection.
The core of the project was to convey an authentic brand identity that is deeply rooted in the values and aesthetics of the 60s. Inspired by the icons of this era, such as Audrey Hepburn, Grace Kelly, Marilyn Monroe and Jackie Kennedy, as well as the charming films and timeless melodies of the 60s, we created a brand that embodies not just fashion, but a way of life.
Our focus was to translate the vision of the founder and his family and combine it with a modern interpretation of elegance and charm.
Every facet of the brand was carefully considered, from the deeper values that can be felt in every detail to the creative implementation in campaigns and events.
Through close cooperation with high-quality manufacturers and our comprehensive control of creative directing along the entire value chain, we have brought the timeless elegance of Jakob Simon Zurich to life and ensured sustainable market success.
Timeless elegance meets modernity:
A successful launch, inspired by the icons of the 60s.
Online and offline marketing for a niche perfumery:
Processes and milestones:
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Developing a brand concept
At the beginning, a comprehensive brand concept was created that included the brand identity, storytelling, goal definition and the brand promise. The aim was to authentically reflect the timeless elegance and charm of the 60s. -
partner selection and product development
Contacting producers, suppliers and creative partners laid the foundation for implementing the brand vision. High-quality materials were then sourced and products developed that combine aesthetics, functionality and the brand values. -
Visual design and packaging
The visual design was implemented consistently across all channels, including online and offline materials. In addition, a high-quality packaging concept was developed that underlines the brand message and presents the products in a luxurious manner. -
content design and communication
The content strategy focused on engaging content across all communication channels to reach the target audience and communicate the brand message clearly and convincingly. -
Marketing, Sales and Customer Loyalty
Through targeted marketing and sales concepts as well as the implementation of feedback and customer loyalty systems, the brand's market position was strengthened and long-term relationships with customers were built. -
OOH marketing and pop-up events
Pop-up events and out-of-home marketing created direct customer contacts and strengthened brand awareness through exclusive brand experiences.
A successful launch, inspired by the icons of the 60s.
Processes and milestones:
A successful launch, inspired by the icons of the 60s.
Picture by Mona Strieder
Products by Jakob Simon Zürich
Fashion Styling by Gold Communications
Fashion Shootings:
Fashion Shoot
A highlight of our work are the fashion and product shootings, where we combine editorial storytelling with conceptual video ideas.
Whether e-commerce, editorial, outdoor, shows or events – we set creative accents and create aesthetic visuals that perfectly showcase your brand.
Our collaboration with renowned photographers and videographers, such as the talented beauty and fashion photographer Mona Strieder , guarantees professional and aesthetic results. For us, working on set is not just a task, but a source of creative energy and joy that leads to outstanding results.
Our comprehensive model portfolio and extensive network enable us to respond specifically to the individual requirements of each campaign. Whether high fashion, beauty or e-commerce - we have access to an exclusive pool of professional models who perfectly match your brand message.
Another key to our success is our extensive network and our exclusive portfolio of models. Together we create tailor-made campaigns that reflect our clients' vision and bring it to life. From the initial concept to the final shoot, we accompany you every step of the way to ensure that every detail is perfect and your brand shines on all levels.
Experiential marketing:
Pop-up and store events:
Customer loyalty through experiences Pop-up and store events offer a unique opportunity to meet customers up close and experience the brand in a completely new way.
These temporary events are a stage for creativity, interaction and dialogue. Customers have the opportunity to discover the company and its products in a special atmosphere and at the same time receive answers to their questions directly from the experts on site.
Such events create shared experiences that go far beyond the actual shopping. They not only promote customer loyalty, but also leave a lasting impression.
Pop-up spaces also offer the opportunity to test new markets and receive customer feedback in real time. This allows companies to respond flexibly to trends and customer requests.
Set up vom Pop-Up Event eines Kunden, im Breuninger MTZ, Sulzbach.
GC unterstützte auch hier bei der Organisation und Durchführung von
Pop-Up Events.
Niche brands & store events:
Niche brands & store events:
The beauty industry is a world of perfection, aesthetics and personal expression. Niche brands in the beauty segment in particular – whether in skin care, decorative cosmetics or perfumery – stand for exclusivity, individuality and attention to detail.
Niche brands tell stories that penetrate deeply into the lives of their customers and impress with their uniqueness.
To deepen customer loyalty, we have developed and organized innovative store events with different themes. These events, such as master classes, information evenings about special treatments and exclusive events, were carefully planned and implemented - from concept development to organization of the location, catering and technology to the creation of individual invitations.
On the day of the event, we ensured that everything ran smoothly to give guests an unforgettable experience.
Niche brands & store events:
Rebranding of a premium tourism service provider:
As part of an international rebranding project for a tourism company, we specialized in the development of personalized vacation concepts that are individually tailored to the needs and wishes of the customers.
A key goal was to strengthen customer loyalty and develop a clear USP (Unique Selling Proposition). We not only further developed the existing concept, but also identified new cooperation opportunities to position the company on both the German and Greek markets.
A particular focus was on the connection between the German and Greek markets in order to expand the customer base in the DACH region and at the same time make the most of the tourism opportunities in Greece. To this end, we developed comprehensive concepts for the website and social media to improve the company's digital presence.
Rebranding of a premium tourism service provider:
Marketing management for premium olive oil from Greece in the B2B sector
Branding & Marketing of a B2B Olive Oil Brand:
As part of a third generation family business, the focus in marketing management for premium olive oil was to preserve the company's tradition.
Our approach was to convey the beauty and quality of the product from harvest to store. The brand maintains close relationships with delicatessens and always emphasizes the freshness and purity of the olive oil.
Our goal was to tell the story behind the product and offer our customers an authentic and high-quality experience.
By building the online presence, as well as OOH marketing and tastings
we were able to significantly increase our customers’ brand awareness and sales figures.
Branding & Marketing of a B2B Olive Oil Brand:
Marketing management at a logistics software company:
Marketing management of a logistics software startup:
Efficiency in Intralogistics
At Statpile, an emerging software startup in the field of intralogistics, our focus is on B2B marketing strategy and aims to connect companies and investors. Through platforms such as LinkedIn and by participating in industry trade fairs, we create visibility and strengthen our relationships in the market.
Our approach combines technology and know-how to provide efficiency improvements and future-oriented logistics solutions.
By developing and implementing customized marketing strategies, we were able to help position the company as a leading provider of logistics software and achieve sustainable success in the market.
Marketing management of a logistics software startup:
